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RED ROSES FOR ST. JUDE: A LIVE VIRTUAL BENEFIT CONCERT WITH AJ RAFAEL AND FRIENDS

Help end childhood cancer by supporting St. Jude Children’s Research Hospital on June 7 on Twitch

 

LOS ANGELES – On Monday, June 7, from 7-9 p.m. PDT, leading musician and artist AJ Rafael will host a special benefit concert on Twitch to celebrate the 10-year anniversary of his “Red Roses” album and to raise awareness and support the lifesaving mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.®


Fans who donate to St. Jude can win the opportunity to be featured in Rafael’s “We Could Happen” lip sync video that will broadcasted during the livestream benefit concert. 


“Bringing awareness on my platform for what St. Jude Children’s Research Hospital is doing for the kids truly fills my cup,” said Rafael. “The fact that the celebration of my album is able to help others, especially at St. Jude, is part of my purpose in life and making music.”


Red Roses for St. Jude will feature an unparalleled musical line-up of leading Filipino artists, including AJ Rafael, Albert Posis, Alyssa Navarro, Kiana V, Jesse Barrera, and more. In addition to lending their musical talents to the livestream, these generous artists plan to announce their St. Jude donations to inspire their fans to do the same. Roslynn Alba Cobarrubias of MYX, the largest global platform amplifying the next generation of Filipino artists, international stars, creatives, and filmmakers, will emcee. 


Through live music and shared support, Red Roses for St. Jude offers an engaging way to raise awareness and support for St. Jude Children’s Research Hospital, which is leading the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases. Every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save countless more children. 


Thanks to generous donors, families never receive a bill from St. Jude for treatment, travel, housing, or food – because all a family should worry about is helping their child live. To make a donation, visit stjude.org/redroses.
 

About St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram and TikTok, and subscribing to its YouTube channel.
 

About MYX Global 

A subsidiary of ABS-CBN, myx is the biggest global platform that celebrates the next generation of Filipino artists, creatives and filmmakers from around the world. It is a subsidiary of the Philippines-based ABS-CBN Global media giant and currently distributed in 20 million homes worldwide. For programming and distribution information, visit MYXTV and MYXRADIO at http://myx.global/

 


 

FILIPINO PRESS IS ONE OF THE MEDIA SPONSORS OF THE 3AF 2021 SEMI-ANNUAL ASIAN MARKETING SUMMIT, MAY 18-19 , VISIT WWW.3AF.ORG


What better time than now to shine a positive spotlight on the power of the Asian American consumer segment and Asian media! Our semi-annual summit, on May 19, with a pre-summit orientation on May 18, gathers together the best of industry leaders, content creators, media companies, corporate marketers, and other partners to converge in an in-depth discussion of the Asian consumer opportunity. This is the only Asian marketing and media conference in the country. Tickets are $89 per person. Visit http://www.3af.org to register or more info.

Topics include: Asians and the Black Lives Matter Movement Asian Americans and the Media- Accurate and Unbiased Coverage or Other? Four Asian Voices on Influencer Marketing 3AF's Asian Media Consumption Study Connected TV- Opportunities, Strengths and Challenges Quantum Marketing – Mastering the New Marketing Mindset for Tomorrow’s Consumers Brands Being a Force For Good-- Insights from Marc Pritchard at P&G The Long Game: Toyota’s Approach to Asian Americans McDonald's Bold Stand in Support of Asian Americans Providing Vaccine Education to AAPI Communities The Asian Indian Consumer: Hidden in Plain Sight Appreciation Panel: Brands Who Have Stood By the Asian American Segment Finding Your Path: Mainstream Advertising Vs. Multicultural Advertising Connecting with Asian American Consumers Where They Are Culturally – How Do Multicultural Agencies Evaluate and Deploy Their Media Investment St Jude Breaks Ground in the Asian American Influencer Space with Anh Sundstrom From Hate to Hope: Research On COVID-19 Anti-Asian Discrimination By Nielsen Using Diversity, Equity & Inclusion Insights to Accelerate Change Happy Hour Sponsored by Lunar Hard Seltzer Performances by Al1ce and Paper Citizen

iTalk Global Communications Inc.
Datawrkz
Datawrkz
AARP
ABS-CBN International/The Filipino Channel
The Filipino Press
iTalk Global Communications, Inc.
SXM Media | Pandora SXM Stitcher SoundCloud
ABS-CBN/The Filipino Channel
Zee TV
The Filipino Press
AARP
SXM Media
Zee TV
Crossings TV
Crossings TV
Lunar Hard Seltzer
St. Jude Children's Research Hospital
Lunar Hard Seltzer
St. Jude Children's Research Hospital
iTalk Global Communications Inc.
Datawrkz
Datawrkz
AARP
ABS-CBN International/The Filipino Channel
The Filipino Press
iTalk Global Communications, Inc.
SXM Media | Pandora SXM Stitcher SoundCloud
ABS-CBN/The Filipino Channel
Zee TV
The Filipino Press
AARP
SXM Media
Zee TV
Crossings TV
Crossings TV
Lunar Hard Seltzer
St. Jude Children's Research Hospital
Lunar Hard Seltzer
St. Jude Children's Research Hospital
iTalk Global Communications Inc.

 


 

Voices of the Filipino American Youth February Community Virtual Event Celebration

By Aeriel Suarez

 

The Voices of the Filipino American Youth (VOTFAY), a group of youth and young adults lead by renowned Filipino language teacher Jacquilin Magat-Lapid, held two live streams on Friday, February 26th, to expand on the release of the Pinoy Pop Alamat’s debut single “kbye,” and Saturday, February 27th, to celebrate the conclusion of Black History Month.  Run by tech leads Jordan Pagarigan and Allan Nuguid and lead by hosts Maui Wabe, Ardyel Lim, Saiken, and Marcus Fraiser, VOTFAY led eventful webinars to go in-depth about individual perspectives on Black history and its similarities to Filipino history, along with the re-introduction of Filipino culture into the world of music and fashion for both the young and “young at heart” Filipinx of the world.


The live stream consisted of multiple interviews between hosts Maui Wabe, Ardyel Lim, and Saiken with guests and Alamat themselves discussing the new release of “kbye” and the exuberant reactions to the game-changing music video.  As a leading figure for new generation Asian boy-bands, Alamat incorporates the various backgrounds of its members into their music and video production.  Pinoy fashion designer Kenneth Barlis commented, “They are creating something that is good for the new generation of young Filipinos,” in regards to the modern take on the classical Filipino attire akin to each member’s specific regional background from the Philippines.  Being able to see different styles of fashion influenced by the cultural heritage of the Philippines is important for younger Filipinx, as many who aren’t natively from the homeland lack exposure to those particular styles and references.  “I really liked the implementation of… the cultural dances like maglalatik,” says Gabby Almazar, co-star of the hit series Filgrimage, on Alamat’s integration of Filipino lifestyle into the production.  Her co-star Tyler Jacobs observes, “It’s a perfect getaway, with such a catchy song, and then having those kinds of elements of traditional culture that’s in there… I love the pimped-out jeepney that they were dancing inside.”  In addition, Filipino language teachers Gng. Fontimayor, Gng. Almazar, Gng. Lapid, and Gng. Thomson “would like to use it in our classroom,” in the sense that they all find the new introduction and integration of modern styles with traditional customs.  On the surface, Alamat looks like just another boy-band, yet they find a perfect balance of modern and cultural dances, sounds, and references that show the pride they feel in being Filipino.


The second live stream incorporates hosts Maui Wabe, Marcus Fraiser, and Ardyel Lim interviewing three guests about their take on Black History Month, especially following the Black Lives Matter movement that began in June 2020.  The first guest, Dr. Richard Vernon Moore, Chief of Educational Equity and Support Services of the Sweetwater Union High School District, speaks on the injustices people of color face in our society.  “Suspension rates in public schools in California, San Diego, and even in the Sweetwater District where I work are alarmingly high for African-American students.”  The issues stem from the fact that many educators do not see a student for who they are; rather, they see the stereotypes in their students and act in ways that don’t promote a just educational system.  One cannot truly understand the situation of another human being and our imperfect judgment leads to morality issues, stemming from centuries of injustice and racial profiling that date back to 15th and 16th-century conquest and exploration.  The second guest, California Secretary of State Dr. Shirley N. Weber expands on these ideas, stating, “Studying history is the process of studying your character.  Who are you?”  The reflection of how much the world has changed and strives for change pushes forward many African-Americans to a new light, seeing examples such as Kamala Harris as our 49th Vice President of the United States and the First of African-American and Asian descent.  The Filipino community’s roots in the history of California and the United cannot be neglected, just as the history of African-Americans cannot.  The final guest, the Director of the Filipino Resource Center Joann Fields, speaks on current events regarding Asian and Asian-American issues that mirror the same principle of racial profiling against African-Americans.  With the introduction of COVID-19 into all lives, many Asian-Americans face criticism, violence, and abuse.  Ms. Fields proclaims, “We must speak out with one another… because we are stronger together,” and the Filipinx community must rise together to face each day with pride in oneself but without malice towards others.  


With that in mind, the Filipinx community can stand behind the new Alamat group as a way to show that pride and love for the homeland, spreading the “Good News” of Filipino ways of life and joyful presentations of traditional culture mixed with modern ideas and trends to appeal to all people.  Choosing to rise in the face of adversity defines Filipinos, and the Voices of the Filipino American Youth strive to show all people the strength, and voice, of new generations of Filipinos.  And in that way, the Filipinx community can support African-Americans in their pursuit of true racial equality in remembrance of Black History Month, as we are reminded that Filipino and Black history are important outside of their given months.  Finally, you can find more information about the Voices of the Filipino American Youth on YouTube, Instagram, Facebook, and Twitter.